Today’s lure fishing scene is as open and exciting as it has ever been! Our range of lure rods embraces a whole world of possibilities, from ideal dropshot and LRF fishing tools,, through to perfect weapons for tackling big, aggressive predators in demanding conditions. Whether you’re hunting, perch and pike on the river, or bass on the coast, we have just the rod! Blending strength and lightness and combining the very best in style and functionality, Abu Garcia offers the best lure fishing rods on the market.. Designed and tested by some of Europe’s finest predator anglers, our range has something for everyone from beginner to expert.


Blending style with supreme versatilty, the Venerate range of lure rods provide dependable performance at unbeatable value. At the lighter end of the spectrum, this rod range is an excellent choice for light to mid weight lures, whether the target is pollack or zander. Step up to the heavier rods in the range, however, and you have a fantastic entry level tool for casting larger plugs and jigs. Don’t let the price tag fool you, these are some of the best value lure rods money can buy!


Featuring top quality fittings and smart design, our Vendetta V3 lure fishing rods are a joy to use. Superbly balanced and responsive, these blanks give you maximum feel to get the most from your lure fishing. From the lightest 5-20g option to our 50-100g version, the range will happily cover everything from traditional plugs and spinners in freshwater to heavyweight jigs in the salt. Stylish and light in the hand yet deceptively powerful, these are the ideal lure rods for any angler looking to up their game.